MARC Record from Library of Congress

LEADER: 04015cam a2200421 i 4500
001 2015027327
003 DLC
005 20151201083707.0
008 150724s2015 paua b 001 0 eng
010 $a 2015027327
020 $a9780749474577 (paperback)
020 $z9780749474584 (E-ISBN)
040 $aDLC$beng$cDLC$erda$dD LC
042 $apcc
050 00 $aHD61$b.M4596 2015
082 00 $a659.20285/4678$223
084 $aBUS033070$aCOM060140$aCOM060040$aBUS030000$aCOM060000$2bisacsh
100 1 $aMennie, Phil.
245 10 $aSocial media risk and governance :$bmanaging enterprise risk /$cPhil Mennie.
250 $a1st Edition.
264 1 $aPhiladelphia, PA :$bKogan Page,$c2015.
300 $avii, 220 pages :$billustrations ;$c23 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
504 $aIncludes bibliographical references (page 214) and index.
520 $a"In a recent survey, 71 percent of executives polled said their company was concerned about the possible risks posed by social media, but 59 percent do not perform a social media risk assessment. This book is a comprehensive, practical guide to the components and considerations that make up a social media governance strategy, spanning both external communications channels such as Facebook, Twitter and LinkedIn, as well as enterprise social networks within an organization. Phil Mennie, PwC's Global Social Media Risk and Governance leader, addresses key issues such as policy evaluation and planning, information security and fraud risks, how to respond to a crisis and how to archive data. The book empowers professional users of social networks to collaborate with their compliance and risk management counterparts, and to harness the power of social media safely and successfully for their organization"--$cProvided by publisher.
520 $a"Few topics are as pressing to policy makers, business leaders and the risk management community as the secure and compliant management of social media. Social Media Risk and Governance is a practical guide to the components and considerations which make up a good social media governance strategy, spanning both external communications channels such as Facebook, Twitter and LinkedIn, as well as enterprise social networks within an organization. Written by social media risk and governance expert Phil Mennie, Social Media Risk and Governance addresses the concepts professionals in information security, marketing, compliance and risk management need to take into account in their daily practice, guiding us through policy evaluation, planning on social media, information security and fraud risks, how to respond to a crisis or to archive data and more. Featuring examples from companies such as BP, MasterCard, Netflix, PwC, Silk Road UBS and Yelp, the book is designed to promote cross-functional working between professional users of social media, acknowledging the impact of these technologies across the business and the interaction of the various stakeholders when planning new activities to effectively harness the power of social media safely and successfully for their organization"--$cProvided by publisher.
505 8 $aMachine generated contents note: Part 1 - IntroductionPart 2 - RiskPart 3 - StrategyPart 4 - Data privacy and controlPart 5 - GovernancePart 6 - Policy, training and awarenessPart 7 - Crisis managementPart 8 - SecurityPart 9 - Regulatory response.
650 0 $aRisk management.
650 0 $aBusiness enterprises$xComputer networks.
650 0 $aPersonnel management$xComputer programs.
650 0 $aInternet$xSecurity measures.
650 7 $aBUSINESS & ECONOMICS / Insurance / Risk Assessment & Management.$2bisacsh
650 7 $aCOMPUTERS / Web / Social Networking.$2bisacsh
650 7 $aCOMPUTERS / Internet / Security.$2bisacsh
650 7 $aBUSINESS & ECONOMICS / Human Resources & Personnel Management.$2bisacsh
650 7 $aCOMPUTERS / Internet / General.$2bisacsh