| Record ID | marc_loc_2016/BooksAll.2016.part42.utf8:78490618:2576 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part42.utf8:78490618:2576?format=raw |
LEADER: 02576cam a22003258i 4500
001 2015030202
003 DLC
005 20150923083110.0
008 150921s2016 nyu 000 0 eng
010 $a 2015030202
020 $a9781250080684 (hardback)
040 $aDLC$beng$erda$cDLC
042 $apcc
050 00 $aHF5415.32$b.L5576 2016
082 00 $a658.8/342$223
084 $aBUS043000$aBUS016000$2bisacsh
100 1 $aLindström, Martin,$d1970-
245 14 $aThe desire hunter :$bdiscovering the hidden needs of consumers around the world /$cMartin Lindstrom.
263 $a1602
264 1 $aNew York City :$bSt. Martin's Press,$c2016.
300 $apages cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
520 $a"Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges. In Switzerland, a stuffed teddy bear in a teenage girl's bedroom helped revolutionize 1,000 stores, spread across twenty countries, for one of Europe's largest fashion retailers. In Dubai, a bracelet strung with pearls helped Jenny Craig offset its declining membership in the United States and increase loyalty by 159 percent in only a year. And in China, the look of a car dashboard led to the design of the Roomba vacuum - a great American success story. How? Lindstrom connects the dots in this globetrotting narrative that will fascinate not only marketers and brand managers, but anyone interested in the infinite variations of human behavior. The Desire Hunter combines armchair travel with forensic psychology into an interlocking series of international clue-gathering detective stories. It presents a rare behind-the-scenes look at what it takes to create global brands; and along the way, reveals surprising and counter-intuitive truths about what connects us all as humans"--$cProvided by publisher.
650 0 $aConsumer behavior.
650 0 $aBranding (Marketing)
650 7 $aBUSINESS & ECONOMICS / Marketing / General.$2bisacsh
650 7 $aBUSINESS & ECONOMICS / Consumer Behavior.$2bisacsh
856 42 $3Cover image$uhttp://www.netread.com/jcusers2/bk1388/684/9781250080684/image/lgcover.9781250080684.jpg