| Record ID | marc_loc_2016/BooksAll.2016.part42.utf8:95065858:1030 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part42.utf8:95065858:1030?format=raw |
LEADER: 01030cam a22002898i 4500
001 2015042226
003 DLC
005 20151118083416.0
008 151109s2017 nyu 000 0 eng
010 $a 2015042226
020 $a9781259573538 (alk. paper)
040 $aDLC$beng$erda$cDLC$dDLC
042 $apcc
050 00 $aHF5415$b.M378 2017
082 00 $a658.8$223
100 1 $aPerreault, William D.,$cJr.
245 10 $aEssentials of marketing :$ba marketing strategy planning approach /$cWilliam D. Perreault, Jr., Ph.D., University of North Carolina, Joseph P. Cannon, Ph.D., Colorado State University, E. Jerome McCarthy, Ph.D., Michigan State University.
250 $a15th ed.
263 $a1601
264 1 $aNew York, NY :$bMcGraw-Hill Education,$c[2017]
300 $apages cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
650 0 $aMarketing.
700 1 $aCannon, Joseph P.$c(Assistant professor of marketing)
700 1 $aMcCarthy, E. Jerome$q(Edmund Jerome)