| Record ID | marc_loc_2016/BooksAll.2016.part42.utf8:96199798:1770 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part42.utf8:96199798:1770?format=raw |
LEADER: 01770cam a22003618i 4500
001 2015043154
003 DLC
005 20151201084043.0
008 151127s2016 enk 001 0 eng
010 $a 2015043154
020 $a9781137529541 (paperback)
040 $aDLC$beng$erda$cDLC
042 $apcc
050 00 $aP96.A86$bB38 2016
082 00 $a808.02$223
084 $aLAN005000$aPER000000$aSOC052000$2bisacsh
100 1 $aBatty, Craig,$eauthor.
245 10 $aMedia writing :$ba practical introduction /$cCraig Batty, Sandra Cain.
250 $aSecond edition.
263 $a1602
264 1 $aLondon :$bPalgrave Macmillan,$c2016.
300 $apages cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
520 $a"A new edition of a lively and critically-enriched guide to writing for the media in a range of different professional contexts. Combining theory with practical techniques, this original text caters for students seeking to hone their skills in areas as diverse as journalism, PR, copywriting and screenwriting"--$cProvided by publisher.
504 $aIncludes bibliographical references and index.
505 8 $aMachine generated contents note: -- Introduction1. Approaches to Writing for the Media 2. Writing News: Print and Online 3. Writing News: Broadcast 4. Writing for Magazines 5. Writing for Public Relations 6. Writing Copy for Advertising 7. Screenwriting: Fictional Formats 8. Screenwriting: Factual Formats.
650 0 $aMass media$xAuthorship.
650 7 $aLANGUAGE ARTS & DISCIPLINES / Composition & Creative Writing.$2bisacsh
650 7 $aPERFORMING ARTS / General.$2bisacsh
650 7 $aSOCIAL SCIENCE / Media Studies.$2bisacsh
700 1 $aCain, Sandra,$eauthor.