MARC Record from Library of Congress

LEADER: 01369cam a22002658a 4500
001 2006038687
003 DLC
005 20070307162435.0
008 061120s2007 ctu b 001 0 eng
010 $a 2006038687
020 $a031333689X (alk. paper)
040 $aDLC$cDLC$dDLC
050 00 $aHB615$b.C295 2007
082 00 $a658.4/21$222
100 1 $aCarsrud, Alan L.
245 10 $aEntrepreneurship /$cAlan L. Carsrud and Malin E. Brännback.
260 $aWestport, Conn. :$bGreenwood Press,$c2007.
263 $a0703
300 $ap. cm.
490 0 $aGreenwood guides to business and economics
504 $aIncludes bibliographical references and index.
505 0 $aWhat is entrepreneurship and is it right for you? -- Entrepreneurs and their world -- The idea and creating the concept statement -- Entrepreneurial strategies : defy competition and enter the market -- Creating new products and services -- Building a strategy : understand the industry and competition -- The market and customer groups -- Developing internal processes--operations, pricing, and finance -- Management and human capital -- Growth and entrepreneurial family firms -- Appendix : putting a plan together and avoiding pitfalls.
650 0 $aEntrepreneurship.
700 1 $aBrännback, Malin E.
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip075/2006038687.html