| Record ID | marc_loc_updates/v35.i11.records.utf8:11306552:1536 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v35.i11.records.utf8:11306552:1536?format=raw |
LEADER: 01536cam a22002898a 4500
001 2006039541
003 DLC
005 20070307171117.0
008 061128s2007 nju 001 0 eng
010 $a 2006039541
020 $a9780470128183 (cloth)
020 $a0470128186 (cloth)
040 $aDLC$cDLC$dDLC
050 00 $aHF5381$b.A828 2007
082 00 $a650.14$222
100 1 $aArruda, William,$d1961-
245 10 $aCareer distinction :$bstand out by building your brand /$cWilliam Arruda, Kirsten Dixson.
260 $aHoboken, N.J. :$bWiley,$cc2007.
263 $a0705
300 $ap. cm.
500 $aIncludes index.
505 0 $aUnderstand the future of work -- Adopt the career distinction mindset -- Brand yourself for career success -- Step 1. Extract/unearth your unique promise of value -- Know yourself to grow yourself -- Remember, it's what they think that counts -- Define your brand community -- Tell your brand story -- Step 2. Express/communicate your brand to your target audience -- Create your career-marketing tools -- Express yourself -- Assess your online identity -- Build your brand in bits and bytes -- Step 3. Exude/manage your brand environment -- Be on-brand in all that you do -- Get a visual identity -- Increase your career karma -- Summary: evolve and resolve.
650 0 $aCareer development.
650 0 $aSuccess in business.
650 0 $aProfessions$xMarketing.
700 1 $aDixson, Kirsten,$d1968-
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip075/2006039541.html