MARC Record from Library of Congress

LEADER: 02166nam a22003258a 4500
001 2007007169
003 DLC
005 20070307112700.0
008 070228s2007 enk b 001 0 eng
010 $a 2007007169
020 $a9780754657316 (alk. paper)
040 $aDLC$cDLC
050 00 $aZ278$b.J84 2007
082 00 $a002.068/8$222
245 00 $aJudging a book by its cover :$bfans, publishers, designers, and the marketing of fiction /$cedited by Nicole Matthews and Nickianne Moody.
260 $aAldershot, Hants ;$aBurlington, VT :$bAshgate Pub.,$c2007.
263 $a0711
300 $ap. cm.
504 $aIncludes bibliographical references and index.
505 0 $aThe paperback evolution : Tauchnitz, Albatross, and Penguin / Alastair McCleery -- How books are positioned in the market : reading the cover / Angus Phillips -- Relocating Liverpool in the 1990s : through the covers of regional saga fiction / Val Williamson -- Empirical studies of the bookshop : context and participant observation in the study of the selling and marketing of science fiction and fantasy / Nickianne Moody -- Literary prizes, production values, and cover images / Elizabeth Webby -- Book marketing and the Booker Prize / Claire Squires -- Jerome K. Jerome and the paratextual staging of anti-elitism / Susan Pickford -- Pop goes the paperback / Gerry Carlin and Mark Jones -- Now a major motion picture : the delicate business of selling literature through contemporary cinema / Rebecca N. Mitchell -- In real life : book covers in the Internet bookstore / Alexis Wheedon -- Cover charge : selling sex and survival in lesbian pulp fiction / Melissa Sky -- Addressing "young adults" : the case of Francesa Lia Block / Chris Richards -- Images, messages, and the paratext in Algerian women's writing / Pamela Pears.
650 0 $aBook covers.
650 0 $aBooks$xMarketing.
650 0 $aPaperbacks$xMarketing.
650 0 $aLiterature publishing.
650 0 $aPopular literature$xPublishing.
650 0 $aAuthors and readers.
650 0 $aBooks and reading.
650 0 $aBook industries and trade.
700 1 $aMatthews, Nicole.
700 1 $aMoody, Nickianne.