| Record ID | marc_loc_updates/v35.i13.records.utf8:19649596:820 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v35.i13.records.utf8:19649596:820?format=raw |
LEADER: 00820cam a22002418a 4500
001 2007003552
003 DLC
005 20070323090416.0
008 070126s2008 nju b 001 0 eng
010 $a 2007003552
020 $a9780131888593 (casebound)
040 $aDLC$cDLC$dDLC
050 00 $aHD69.B7$bK45 2008
082 00 $a658.8/27$222
100 1 $aKeller, Kevin Lane,$d1956-
245 10 $aStrategic brand management :$bbuilding, measuring, and managing brand equity /$cKevin Lane Keller.
250 $a3rd ed.
260 $aUpper Saddle River, N.J. :$bPearson/Prentice Hall,$cc2008.
263 $a0706
300 $ap. cm.
504 $aIncludes bibliographical references and index.
650 0 $aBrand name products$xManagement.
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip079/2007003552.html