MARC Record from Library of Congress

LEADER: 04814cam a22002898a 4500
001 2007003995
003 DLC
005 20070323103244.0
008 070129s2007 ilu b 001 0 eng
010 $a 2007003995
020 $a9780736065245
020 $a0736065245
040 $aDLC$cDLC$dDLC
050 00 $aGV713$b.P43 2007
082 00 $a796.06/9$222
100 1 $aPedersen, Paul Mark.
245 10 $aStrategic sport communication /$cPaul M. Pedersen, Kimberly S. Miloch, Pamela C. Laucella.
260 $aChampaign, IL :$bHuman Kinetics,$c2007.
263 $a0705
300 $ap. cm.
504 $aIncludes bibliographical references and index.
505 0 $aIntroducing sport communication -- Study of sport management and sport communication -- Recognizing the magnitude of the sport industry -- Focusing on the study of sport management -- Focusing on the study of sport communication -- Preparing for a career in sport communication -- Increasing your marketability through ancillary activities -- Chapter wrap-up -- Careers in sport communication -- Careers in management -- Careers in mass media -- Careers in support services -- Careers in entertainment -- Careers through other opportunities -- Your keys to entry into the field -- Chapter wrap-up -- History and growth of sport communication -- Early eras of sport journalism -- Golden age of sport -- Perspective period -- Transition years -- Pete Rozelle and Roone Arledge and their pioneering visions -- Todays sport communication -- Chapter wrap-up -- Examining the strategic sport communication model -- Sport communication and the strategic sport communication model (SSCM) -- Defining sport communication -- Examining the theoretical framework of sport communication -- Identifying the elements of sport communication -- Focusing on theories of mass media effects -- Analyzing the strategic sport communication model -- Chapter wrap-up -- Personal sport communication -- Highlighting three forms of personal communication in sport -- Characterizing interpersonal communication -- Identifying the elements of the interpersonal sport communication process -- Communicating with nonverbal messages -- Communicating with verbal messages -- Improving your interpersonal communication -- Chapter wrap-up -- Organizational and leadership communication in sport -- Understanding organizational sport communication -- Recognizing three organizational features that affect communication -- Examining forms of communication in sport organizations -- Appreciating leadership communication in sport -- Chapter wrap-up -- Sport publishing and print sport communication -- Newspaper sports coverage -- Sports books -- Wire services and technological advancements -- Sports magazines -- Life as a sport journalist -- Chapter wrap-up -- Electronic and visual sport communication -- Experiencing sport through radio -- Experiencing sport through television -- Recognizing the influence of cable television -- Showcasing sport through films and documentaries -- Chapter wrap-up -- Online sport communication and the new sport media -- Surveying the new sport media: interactivity and the internet -- Examining internet usage in sport -- Introducing the model for online sport communication -- Exploring new sport media and communication channels -- Chapter wrap-up -- Sport advertising -- Understanding historical perspectives -- Identifying the characteristics and challenges of sport -- Recognizing value of sport sponsorship -- Focusing on the use of athletes as endorsers -- Chapter wrap-up -- Public relations and crisis communication in sport -- Identifying historical perspectives and trends in public relations -- Practicing effective public relations -- Managing media relations -- Managing community relations -- Managing communication during crisis -- Chapter wrap-up -- Sport communication research -- Media industry's practical use of research -- Academias use of research to explore sport communication -- Chapter wrap-up -- Addressing issues and regulation in sport communication -- Sociological aspects of sport communication -- Race and ethnicity -- Females and the sport media -- Nationalism and the sport media -- Current sociological issues affecting sport media -- Chapter wrap-up -- Legal issues in sport communication -- Examining player-media relations -- Establishing freedom of the press in the United States : the first amendment -- Defining the limits of the press -- Assessing technology's impact on legal issues -- Protecting reporters' rights to locker-room access -- Chapter wrap-up.
650 0 $aSports$xManagement.
650 0 $aCommunication in sports.
700 1 $aMiloch, Kimberly S.,$d1972-
700 1 $aLaucella, Pamela C.,$d1964-
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip0710/2007003995.html