| Record ID | marc_loc_updates/v35.i13.records.utf8:20163429:1266 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v35.i13.records.utf8:20163429:1266?format=raw |
LEADER: 01266cam a22002658a 4500
001 2007004083
003 DLC
005 20070323091828.0
008 070201s2007 ne 000 0 eng
010 $a 2007004083
020 $a9780750684163
040 $aDLC$cDLC$dDLC
050 00 $aHD30.37$b.C33 2007
082 00 $a659.20285/4678$222
100 1 $aCass, John$q(Gene John)
245 10 $aStrategies and tools for corporate blogging /$cby John Cass.
260 $aAmsterdam ;$aBoston :$bButterworth Heinemann,$cc2007.
263 $a0704
300 $ap. cm.
505 0 $aThe need for blogger relations -- Determining if your organization should blog -- Developing a blogger relations strategy -- Blogging guidelines for companies -- Tools for blogger relations -- Writing for blogger relations -- The art of conversation for effective blogger relations -- Brand strategies for effective blogging -- Blogosphere communities -- Blogs from the customer's perspective -- The future of blogger relations : podcasting, Web 2.0 & social media.
650 0 $aBusiness communication$xBlogs.
650 0 $aInternet marketing.
650 0 $aBusiness enterprises$xBlogs.
650 0 $aBlogs.
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip079/2007004083.html