MARC Record from Library of Congress

LEADER: 01804cam a22003014a 4500
001 2006016679
003 DLC
005 20070326143306.0
008 060522s2007 ilua b 001 0 eng
010 $a 2006016679
020 $a0875803687 (clothbound : alk. paper)
020 $a9780875803685 (clothbound : alk. paper)
040 $aDLC$cDLC$dDLC
042 $apcc
043 $an-us---
050 00 $aHF6161.L46$bP46 2007
082 00 $a659.19/66310973$222
100 1 $aPennock, Pamela E.
245 10 $aAdvertising sin and sickness :$bthe politics of alcohol and tobacco marketing, 1950-1990 /$cPamela E. Pennock.
260 $aDeKalb :$bNorthern Illinois University Press,$cc2007.
300 $aviii, 282 p. :$bill. ;$c24 cm.
490 0 $aDrugs and alcohol
504 $aIncludes bibliographical references (p. [231]-275) and index.
505 0 $aIntroduction : health, morality, and free speech -- The failed fight to ban alcohol advertising, 1947-1958 -- Temperance and mass society -- The industries' regulatory response -- Legislative battles: politics and rhetoric -- The battle to regulate cigarette marketing, 1960s -- Emergence of the postwar antismoking movement -- The warning label debate -- The next push : restricting advertising -- The new temperance movement and alcohol marketing restrictions -- 1970s and 1980s -- The political, legal, and scientific context of regulation -- Policy contests: warning labels and advertising controls -- Conclusion: the elusive quest for restraints.
650 0 $aAdvertising$xAlcoholic beverages$zUnited States$xHistory$y20th century.
650 0 $aAdvertising$xCigarettes$zUnited States$xHistory$y20th century.
650 0 $aCorporate speech$zUnited States.
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip0615/2006016679.html