| Record ID | marc_loc_updates/v35.i15.records.utf8:8869833:1750 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v35.i15.records.utf8:8869833:1750?format=raw |
LEADER: 01750cam a2200313 a 4500
001 2006026851
003 DLC
005 20070403101348.0
008 060818s2007 nyua b 001 0 eng
010 $a 2006026851
020 $a0814473334 (hardcover)
020 $a9780814473337 (hardcover)
035 $a(OCoLC)ocm71189695
040 $aDLC$cDLC$dBAKER$dC#P$dYDXCP$dYDX$dDLC
043 $an-us---
050 00 $aHD69.B7$bM375 2007
082 00 $a658.8/27$222
100 1 $aMartin, Dick,$d1946-
245 10 $aRebuilding brand America :$bwhat we must do to restore our reputation and safeguard the future of American business abroad /$cDick Martin.
260 $aNew York :$bAmerican Management Association,$cc2007.
300 $a296 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references (p. [263]-287) and index.
505 0 $aTilting at windmills -- The queen of branding -- Charlotte in wonderland -- The prince of pollsters -- Measuring distance in kilograms -- Why do they hate us? -- The pictures in their heads -- The business of America -- The power of brands -- Brand America -- CEOs in handcuffs -- Plague or paranoia? -- In search of anti-anti-Americans -- The path to happy -- Sink roots, don't just spread branches -- Go glocal -- Share your customers' cares -- Stiff-necked, tree-hugging critics -- Share your customers' dreams -- Myth America -- A lever to move the world -- Waging peace.
650 0 $aBrand name products$zUnited States.
650 0 $aInternational economic relations.
650 0 $aAnti-Americanism.
650 0 $aAnti-Americanism$zArab countries.
651 0 $aUnited States$xRelations$zForeign countries.
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip0619/2006026851.html