| Record ID | marc_loc_updates/v35.i16.records.utf8:9410790:978 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v35.i16.records.utf8:9410790:978?format=raw |
LEADER: 00978cam a22002774a 4500
001 2006015680
003 DLC
005 20070412092134.0
008 060511s2006 ilua b 001 0 eng
010 $a 2006015680
020 $a1419584332
020 $a9781419584336
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHF5415$b.B666 2006
082 00 $a658.8/4$222
100 1 $aBriggs, Rex,$d1971-
245 10 $aWhat sticks :$bWhy most advertising fails and how to guarantee yours succeeds$cRex Briggs and Greg Stuart.
260 $aChicago :$bKaplan Pub.,$cc2006.
300 $axxi , 275 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and index.
650 0 $aMarketing
650 0 $aAdvertising.
700 1 $aStuart, Greg,$d1959-
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy0659/2006015680-b.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0659/2006015680-d.html