| Record ID | marc_loc_updates/v35.i20.records.utf8:23633531:1176 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v35.i20.records.utf8:23633531:1176?format=raw |
LEADER: 01176cam a22002894a 4500
001 2006008964
003 DLC
005 20070508142252.0
008 060316s2006 enka 000 0 eng
010 $a 2006008964
020 $a074944665X (pbk.)
035 $a(OCoLC)ocm65187302
040 $aDLC$cDLC$dYDX$dBAKER$dDLC
042 $apcc
050 00 $aHD69.B7$bU53 2006
082 00 $a658.8/27$222
100 1 $aCheverton, Peter.
245 10 $aUnderstanding brands /$cPeter Cheverton.
260 $aLondon ;$aPhiladelphia :$bKogan Page,$c2006.
300 $ax, 139 p. :$bill. ;$c22 cm.
440 0 $aCreating success
500 $a"First published in Great Britain in 2002 by Kogan Page Limited as If you're so brilliant, how come your brand isn't working hard enough? Reissued in 2005 as How come your brand isn't working hard enough?"
650 0 $aBrand name products.
650 0 $aProduct management.
700 1 $aCheverton, Peter.$tHow Come Your Brand Isn't Working Hard Enough?
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip0610/2006008964.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0715/2006008964-d.html