| Record ID | marc_loc_updates/v35.i20.records.utf8:29748912:1232 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v35.i20.records.utf8:29748912:1232?format=raw |
LEADER: 01232cam a22002538a 4500
001 2007016432
003 DLC
005 20070508150919.0
008 070419s2007 pau b 000 0 eng
010 $a 2007016432
020 $a9780749448370
020 $a0749448377
040 $aDLC$cDLC$dDLC
050 00 $aHF5823$b.T83 2007
082 00 $a659.109$222
100 1 $aTungate, Mark,$d1967-
245 10 $aAdland :$ba global history of advertising /$cMark Tungate.
260 $aPhiladelphia :$bKogan Page Ltd,$c2007.
263 $a0709
300 $ap. cm.
504 $aIncludes bibliographical references.
505 0 $aPioneers of persuasion -- From propaganda to soap -- Madison Avenue aristocracy -- Creative revolutionaries -- The Chicago way -- The Brit pack -- Eighties extravagance -- The French connection -- European icons -- Media spins off -- Consolidation incorporated -- Japanese giants -- The alternatives -- Dotcom boom and bust -- Latin spirit -- International outposts -- Shooting stars -- Controversy in cannes -- New frontiers -- The agency of the future -- Conclusion -- References.
650 0 $aAdvertising$xHistory.
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0715/2007016432-d.html