| Record ID | marc_loc_updates/v35.i23.records.utf8:9120425:1393 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v35.i23.records.utf8:9120425:1393?format=raw |
LEADER: 01393cam a2200301 a 4500
001 2006021766
003 DLC
005 20070530155148.0
008 060629s2006 ctu b 001 0 eng
010 $a 2006021766
020 $a0275992829
020 $a9780275992828
035 $a(OCoLC)ocm70230734
040 $aDLC$cDLC$dBAKER$dC#P$dYDXCP$dOCLCQ$dIXA$dBTCTA$dDLC
043 $an-us---
050 00 $aHF5415.33.U6$bM53 2006
082 00 $a658.8/343$222
100 1 $aMichman, Ronald D.
245 14 $aThe affluent consumer :$bmarketing and selling the luxury lifestyle /$cRonald D. Michman and Edward M. Mazze.
260 $aWestport, Conn. :$bPraeger Publishers,$c2006.
300 $ax, 194 p. ;$c25 cm.
504 $aIncludes bibliographical references (p. [175]-185) and index.
505 0 $aWealth in America -- Bridging the gap -- When good is not good enough -- Changing economic dimensions -- The affluent all-American consumer -- Affluent groups and aspirations -- Segmenting the affluent market -- Upscale strategies are not a panacea -- Redefining affluent consumer lifestyles -- Myths, realities and predictions.
650 0 $aAffluent consumers$zUnited States.
650 0 $aLuxuries$zUnited States$xMarketing.
650 0 $aTarget marketing$zUnited States.
700 1 $aMazze, Edward M.
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip0616/2006021766.html