MARC Record from Library of Congress

LEADER: 01714cam a22003254a 4500
001 2006010728
003 DLC
005 20070607113801.0
008 060330s2006 ncua b 001 0 eng
010 $a 2006010728
020 $a080783033X (cloth : alk. paper)
020 $a0807856762 (pbk. : alk. paper)
020 $a9780807830338
020 $a9780807856765
035 $a(OCoLC)ocm65407303
035 $a(OCoLC)65407303
040 $aDLC$cDLC$dBAKER$dC#P$dYDXCP$dOCLCQ$dBTCTA$dPUL$dDLC
042 $apcc
043 $an-us---
050 00 $aHC110.C6$bM35 2006
082 00 $a339.4/7097309041$222
100 1 $aMcGovern, Charles.
245 10 $aSold American :$bconsumption and citizenship, 1890-1945 /$cCharles F. McGovern.
260 $aChapel Hill :$bUniversity of North Carolina Press,$cc2006.
300 $axv, 536 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references (p. [465]-521) and index.
505 0 $aAdvertisers and consumers, 1890-1930 -- The nationalization of consumers : the political language of American advertising, 1890-1930 -- Making consumption American : advertisers, consumers, and national identity -- Social science and the pragmatic consumer, 1890-1928 -- The science of purchasing -- Redefining consumption at consumers' research -- Consumer professionals in the Depression -- The American way of life : folklores of capitalism, 1935-1939 -- Fighting for the American way : consumption and Americanism, 1935-1945.
650 0 $aConsumption (Economics)$xPolitical aspects$zUnited States$xHistory.
650 0 $aConsumer behavior$xPolitical aspects$zUnited States$xHistory.
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/fy0707/2006010728.html