MARC Record from Library of Congress

LEADER: 02346cam a22003858a 4500
001 2006037016
003 DLC
005 20070605141535.0
008 061103s2007 enk 001 0 eng
010 $a 2006037016
020 $a9780521868648 (hardback)
020 $a9780521688666 (pbk.)
035 $a(DNLM)101291586
040 $aDNLM/DLC$cDLC$dDLC
042 $apcc
050 00 $aR727.5$b.J35 2007
060 10 $aW 62$bJ25u 2007
082 00 $a174.2/951$222
100 1 $aJain, Shaili,$d1974-
245 10 $aUnderstanding physician-pharmaceutical industry interaction /$cShaili Jain.
260 $aCambridge [England] ;$aNew York :$bCambridge University Press,$c2007.
263 $a0704
300 $ap. ;$ccm.
500 $aIncludes index.
505 0 $aGifts from the pharmaceutical industry to physicians: do they influence your prescribing? -- Ethical considerations of receiving gifts from the pharmaceutical industry -- One on one: an analysis of the physician-pharmaceutical company representative (PCR) detailing interaction -- Medical academia and the pharmaceutical industry -- Teaching physicians in training about pharmaceutical industry promotion -- Continuing medical education: how to separate continuing medical education from pharmaceutical industry promotion -- Professional policies on physician pharmaceutical industry interactions (PPII) -- Preserving professionalism: patients perceptions of physicians acceptance of gifts from the pharmaceutical industry --
505 0 $aTo sample or not to sample? the use of pharmaceutical industry supplied medications in medical practice -- Physician pharmaceutical industry interactions (PPII), the law and the media -- Direct to consumer advertising (DTCA) -- Pharmaceutical industry interactions with health care professionals: a global perspective -- Internet resources for teaching about PPII and independent sources of information about prescription medicines.
650 0 $aPhysicians$xProfessional ethics.
650 0 $aPharmaceutical industry$xMoral and ethical aspects.
650 0 $aDrugs$xMarketing.
650 0 $aAdvertising$xDrugs.
650 12 $aPhysicians$xethics.
650 22 $aAdvertising.
650 22 $aDrug Industry$xethics.
650 22 $aGift Giving$xethics.
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip074/2006037016.html