| Record ID | marc_loc_updates/v35.i25.records.utf8:10122257:1006 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v35.i25.records.utf8:10122257:1006?format=raw |
LEADER: 01006cam a2200301 a 4500
001 2006103506
003 DLC
005 20070614075629.0
008 070104s2008 mauab b 001 0 eng
010 $a 2006103506
020 $a9780073529912 (alk. paper)
020 $a0073529915 (alk. paper)
035 $a(OCoLC)ocm77573911
035 $a(OCoLC)77573911
040 $aDLC$cDLC$dBAKER$dBTCTA$dC#P$dYDXCP$dDLC
042 $apcc
050 00 $aHF5821$b.B62 2008
082 00 $a659.1$222
100 1 $aArens, William F.
245 10 $aContemporary advertising /$cWilliam F. Arens, Michael F. Weigold, Christian Arens.
250 $a11th ed.
260 $aBoston :$bMcGraw-Hill Irwin,$cc2008.
300 $axl, 712 p. :$bcol. ill., col. map ;$c29 cm.
504 $aIncludes bibliographical references (p. 653-672) and indexes.
650 0 $aAdvertising.
700 1 $aWeigold, Michael F.
700 1 $aArens, Christian.
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip077/2006103506.html