MARC Record from Library of Congress

LEADER: 02789nam a22002898a 4500
001 2007022952
003 DLC
005 20070612191216.0
008 070607s2007 nyu 000 0 eng
010 $a 2007022952
020 $a9780805862720
020 $a9780805862737
020 $a9781410616791
040 $aDLC$cDLC
050 00 $aHM1221$b.P785 2007
082 00 $a659.2072$222
245 00 $aPublic relations metrics :$bresearch and evaluation /$c[edited] by Betteke van Ruler, Ana Tkalac Vercic, and Dejan Vercic.
260 $aNew York :$bRoutledge/Taylor and Francis Group,$c2007.
263 $a0712
300 $ap. cm.
490 0 $aLEA's communication series. Public relations subseries
505 0 $aPublic relations metrics : measurement and evaluation, an overview / Betteke van Ruler, Ana Tkalac Vercic, and Dejan Vercic -- Public relations methodology, should we bother (if it exists)? / Manfred Ruehl -- The nature of scholarly endeavours in public relations / Alenka Jelen -- Empirical research in contemporary social sciences relevant to public relations : towards a network approach / Jan Kleinnijenhuis -- Conceptualizing quantitative research in public relations / James Grunig -- Using qualitative research to become the "thinking heart" of organizations / Larissa Grunig -- The corporate communications scorecard, a framework for managing and evaluating communication strategies / Ansgar Zerfass -- Modeling and evaluating public relations measures and campaigns by German professionals / Barbara Baerns -- The evaluation of government campaigns in the Netherlands / Wim van der Noort -- The role of research in shaping and measuring communication : London's bid to hold the 2012 Games / Claire Spencer and Julia Jahansoozi -- An examination of organizational-stakeholder relationship, crisis responsibility, and crisis response strategies / Iris Wong and Chung-ju Flora Hung -- The case study as an evaluation tool for public relations / Mafalda Eiró-Gomes and João Duarte -- Public relations research and evaluation in Africa / Ronel Rensburg -- Adapting communication satisfaction and relationship scales to a third-world country / Tanya le Roux -- Applying stakeholder thinking to public relations : an integrated approach to identifying relationships that matter / Nigel DeBussy -- Introducing the Institute for Public Relations and the Commission on Measurement & Evaluation, dedicated to the science beneath the art / Frank E. Ovaitt, Jr. -- Introducing the Chartered Institute of Public Relations work on research and evaluation / Anne Gregory and Jon White.
650 0 $aPublic relations$xEvaluation.
650 0 $aPublic relations$xResearch.
700 1 $aRuler, Betteke van,$d1948-
700 1 $aVerčič, Ana Tkalac.
700 1 $aVerčič, Dejan.