| Record ID | marc_loc_updates/v35.i25.records.utf8:13321457:1028 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v35.i25.records.utf8:13321457:1028?format=raw |
LEADER: 01028nam a22002538a 4500
001 2007023498
003 DLC
005 20070615162645.0
008 070614s2007 nyu b 001 0 eng
010 $a 2007023498
020 $a9781595581686
040 $aDLC$cDLC
050 00 $aHF5415.127$b.M663 2007
082 00 $a658.8/02$222
100 1 $aMoore, Anne Elizabeth.
245 10 $aUnmarketable :$bbrandalism, copyfighting, mocketing, and the erosion of integrity /$cAnne Elizabeth Moore.
260 $aNew York :$bNew Press ;$bDistributed by W. W. Norton,$c2007.
263 $a0711
300 $ap. cm.
504 $aIncludes bibliographical references and index.
505 0 $aFree candy -- Scene for sale -- Preaching to the converted -- Playing fair -- The master's blueprints -- The filmmakers -- The athletic shoe company -- The male perfumers -- The pharmaceutical manufacturers -- I love monkey -- Taking dissent off the market.
650 0 $aMarket segmentation.
650 0 $aGreen marketing.
650 0 $aBrand name products.