| Record ID | marc_loc_updates/v35.i25.records.utf8:8439858:1127 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v35.i25.records.utf8:8439858:1127?format=raw |
LEADER: 01127cam a22002774a 4500
001 2006023229
003 DLC
005 20070615170838.0
008 060720s2008 maua b 001 0 eng
010 $a 2006023229
020 $a9780073529806 (alk. paper)
020 $a007352980X (alk. paper)
040 $aDLC$cDLC$dDLC
050 00 $aHF5415.13$b.M369 2008
082 00 $a658.8$222
100 1 $aPerreault, William D.
245 10 $aBasic marketing :$ba marketing strategy planning approach /$cWilliam D. Perreault, Joseph P. Cannon, E. Jerome McCarthy.
250 $a16th ed.
260 $aBoston :$bMcGraw-Hill/Irwin,$cc2008.
300 $a1 v. (in various pagings) :$bcol. ill. ;$c29 cm. +$e1 CD-ROM (4 3/4 in.)
500 $a"The subtitle of the 15th edition was A Global-Managerial Approach. Joseph P. Cannon is a new author to this edition."
504 $aIncludes bibliographical references and indexes.
650 0 $aMarketing$xManagement.
700 1 $aCannon, Joseph P.,$cPh. D.
700 1 $aMcCarthy, E. Jerome$q(Edmund Jerome)
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip0617/2006023229.html