MARC Record from Library of Congress

LEADER: 01522cam a2200301 a 4500
001 2007004083
003 DLC
005 20070625173444.0
008 070201s2007 ne a b 001 0 eng
010 $a 2007004083
020 $a9780750684163
020 $a075068416X
035 $a(OCoLC)ocm81861333
035 $a(OCoLC)81861333
040 $aDLC$cDLC$dBAKER$dBTCTA$dC#P$dYDXCP$dDLC
050 00 $aHD30.37$b.C33 2007
082 00 $a659.20285/4678$222
100 1 $aCass, John$q(Gene John)
245 10 $aStrategies and tools for corporate blogging /$cJohn Cass.
260 $aAmsterdam ;$aBoston :$bElsevier/Butterworth-Heinemann,$cc2007.
300 $axvi, 224 p. :$bill. ;$c23 cm.
504 $aIncludes bibliographical references and index.
505 0 $aThe need for blogger relations -- Determining if your organization should blog -- Developing a blogger relations strategy -- Blogging guidelines for companies -- Tools for blogger relations -- Writing for blogger relations -- Dialogue and the art of conversation for effective blogger relations -- Brand strategies for effective blogging -- Blogosphere communities : lessons from the automobile blogging community -- Blogs from the customer's perspective -- The future of blogger relations : podcasting, Web 2.0, and social media.
650 0 $aBusiness communication$xBlogs.
650 0 $aInternet marketing.
650 0 $aBusiness enterprises$xBlogs.
650 0 $aBlogs.
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip079/2007004083.html