| Record ID | marc_loc_updates/v35.i26.records.utf8:12950613:1139 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v35.i26.records.utf8:12950613:1139?format=raw |
LEADER: 01139nam a22002658a 4500
001 2007024179
003 DLC
005 20070619155405.0
008 070612s2007 nju b 001 0 eng
010 $a 2007024179
020 $a9780470108888 (cloth)
040 $aDLC$cDLC
050 00 $aP96.T42$bR44 2007
082 00 $a302.2$222
100 1 $aReich, Brian,$d1977-
245 10 $aMedia rules! mastering today's technology to connect with and keep your audience /$cBrian Reich, Dan Solomon.
260 $aHoboken, NJ :$bJ. Wiley & Sons,$c2007.
263 $a0711
300 $ap. cm.
504 $aIncludes bibliographical references and index.
505 0 $aThe media matters -- The language of media -- Be all things -- Be organic -- Be a guide -- Be choosy -- Be a fighter -- Be an expert -- Be part of the best team -- Be ahead of your audience -- Be second to your competitors -- Be fresh -- Be geographic -- Be a public failure -- Be passionately confident -- Being a steward -- Post script: the media blur.
650 0 $aCommunication and technology.
650 0 $aMass media.
650 0 $aGlobalization.
700 1 $aSolomon, Dan,$d1959-