| Record ID | marc_loc_updates/v35.i53.records.utf8:5073392:825 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v35.i53.records.utf8:5073392:825?format=raw |
LEADER: 00825nam a22002538a 4500
001 2007052392
003 DLC
005 20071231123045.0
008 071221s2008 nju b 001 0 eng
010 $a 2007052392
020 $a9780470119860 (cloth)
040 $aDLC$cDLC$dDLC
050 00 $aHF5826.5$bK46 2008
082 00 $a659.1/11$222
245 00 $aKellogg on advertising and media /$cedited by Bobby J. Calder.
260 $aHoboken, N.J. :$bJohn Wiley & Sons,$cc2008.
263 $a0803
300 $ap. cm.
504 $aIncludes bibliographical references and index.
650 0 $aAdvertising media planning.
650 0 $aAdvertising.
700 1 $aCalder, Bobby J.
710 2 $aJ.L. Kellogg Graduate School of Management.
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0806/2007052392-d.html