| Record ID | marc_loc_updates/v36.i02.records.utf8:12029377:880 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v36.i02.records.utf8:12029377:880?format=raw |
LEADER: 00880nam a2200241 a 4500
001 2007426380
003 DLC
005 20080111164530.0
008 070525s2005 gw a b 000 0 ger
010 $a 2007426380
020 $a3631540183 (pbk.)
020 $a9783631540183 (pbk.)
040 $aDLC$cDLC
050 00 $aJF2112.C3$bS45 2005
100 1 $aSeidel, Maximilian.
245 10 $aPolitical Marketing :$bExplananda, konstitutive Merkmale und Implikationen für die Gestaltung der Politiker-Wähler-Beziehung /$cMaximilian Seidel.
260 $aFrankfurt am Main ;$aNew York :$bPeter Lang,$cc2005.
300 $a383 p. :$bill. ;$c21 cm.
490 0 $aStrategisches Marketingmanagement,$x1860-062X ;$vBd. 2
504 $aIncludes bibliographical references (p. 341-383).
650 0 $aCampaign management.
650 0 $aPolitical campaigns.
650 0 $aMarketing$xPolitical aspects.