| Record ID | marc_loc_updates/v36.i02.records.utf8:1853927:759 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v36.i02.records.utf8:1853927:759?format=raw |
LEADER: 00759cam a2200217 i 4500
001 78104392
003 DLC
005 20080114091837.0
008 780622s1978 nyu b 001 0 eng
010 $a 78104392
040 $aDLC$cDLC$dDLC
050 00 $aZ7164.C81$bL734$aHF5823
082 00 $a016.6591
100 1 $aLipstein, Benjamin.
245 10 $aEvaluating advertising :$ba bibliography of the communications process /$cBenjamin Lipstein and William J. McGuire.
260 $aNew York :$bAdvertising Research Foundation,$cc1978.
300 $axxxv, 362 p. ;$c28 cm.
500 $aIncludes index.
650 0 $aAdvertising$vBibliography.
650 0 $aTelevision advertising$vBibliography.
700 1 $aMcGuire, William J.$q(William James),$d1925-2007,$ejoint author.