| Record ID | marc_loc_updates/v36.i02.records.utf8:3548037:1019 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v36.i02.records.utf8:3548037:1019?format=raw |
LEADER: 01019cam a2200265 a 4500
001 95022869
003 DLC
005 20080108110220.0
008 950712s1996 nyua b 001 0 eng
010 $a 95022869
020 $a0814766188
040 $aDLC$cDLC$dDLC
050 00 $aHF5415.126$b.P4 1996
082 00 $a658.8/4$220
100 1 $aPearson, Stewart.
245 10 $aBuilding brands directly :$bcreating business value from customer relationships /$cStewart Pearson.
260 $aWashington Square, New York :$bNew York University Press,$c1996.
300 $axvi, 431 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references (p. 409-415) and index.
650 0 $aDirect marketing.
650 0 $aAdvertising, Direct mail.
650 0 $aCustomer relations.
650 0 $aBranding (Marketing)
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy0807/95022869-b.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0807/95022869-d.html