| Record ID | marc_loc_updates/v36.i02.records.utf8:8912305:1645 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v36.i02.records.utf8:8912305:1645?format=raw |
LEADER: 01645cam a2200349 a 4500
001 2007024179
003 DLC
005 20080110131034.0
008 070612s2008 nju b 001 0 eng
010 $a 2007024179
015 $aGBA772799$2bnb
016 7 $a013888511$2Uk
020 $a9780470108888 (cloth)
020 $a0470108886 (cloth)
035 $a(OCoLC)ocn144768547
035 $a(OCoLC)144768547
040 $aDLC$cDLC$dDLC
050 00 $aP96.T42$bR44 2008
082 00 $a302.2$222
100 1 $aReich, Brian,$d1977-
245 10 $aMedia rules! :$bmastering today's technology to connect with and keep your audience /$cBrian Reich, Dan Solomon.
260 $aHoboken, N.J. :$bJ. Wiley & Sons,$cc2008.
300 $axxii, 230 p. ;$c24 cm.
504 $aIncludes bibliographical references (p. 217-219) and index.
505 0 $aThe media that matters -- Translating transition -- Be all things -- Be organic -- Be a guide -- Be choosy -- Be a fighter -- Be an expert -- Be part of the best team -- Be ahead of your audiences -- Be second to your competitors -- Be fresh -- Be geographically relevant -- Be a public failure -- Be connected and coordinated -- Be a steward -- Be measurable.
650 0 $aCommunication and technology.
650 0 $aMass media.
650 0 $aGlobalization.
700 1 $aSolomon, Dan,$d1959-
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip0720/2007024179.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0741/2007024179-d.html
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy0804/2007024179-b.html