| Record ID | marc_loc_updates/v36.i03.records.utf8:8793018:1773 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v36.i03.records.utf8:8793018:1773?format=raw |
LEADER: 01773cam a2200265 a 4500
001 2007031291
003 DLC
005 20080118103248.0
008 070806s2008 ne a 001 0 eng
010 $a 2007031291
020 $a9780240809670 (pbk. : alk. paper)
020 $a024080967X (pbk. : alk. paper)
035 $a(OCoLC)ocn164802156
035 $a(OCoLC)164802156
040 $aDLC$cDLC$dYDX$dBAKER$dYDXCP$dBWX$dDLC
050 00 $aTK5105.887$b.P63 2008
082 00 $a659.20285/67879$222
245 00 $aPodcast academy :$bthe business podcasting book : launching, marketing, and measuring your Podcast /$ceditor-in-chief, Michael Geoghegan ; by Greg Cangialosi ... [et al.].
260 $aAmsterdam ;$aBoston :$bFocal Press, Elsevier,$cc2008.
300 $axxvi, 420 p. :$bill. ;$c24 cm.
500 $aIncludes index.
505 0 $aThe podcasting revolution / by Greg Cangialosi -- Leveraging the shift to social media / by Greg Cangialosi -- The emergence of corporate podcasting / by Greg Cangialosi -- Internal considerations for podcasting / by Greg Cangialosi -- Planning your podcast / by Ryan Irelan -- Pre-production decisions / by Ryan Irelan -- Podcast production / by Ryan Irelan -- Podcast post-production / by Ryan Irelan -- Legal issues / by Colette Vogele -- RSS : the plumbing behind the medium / by Ryan Irelan -- Getting your podcast out there / by Greg Cangialosi -- Online marketing tactics that generate results / by Greg Cangialosi -- Building community and interactivity / by Greg Cangialosi -- Show me the metrics / by Greg Cangialosi -- Making money with your podcast / by Tim Borquin -- Putting it all together / by Greg Cangialosi.
650 0 $aWebcasting.
650 0 $aMarketing.
700 1 $aGeoghegan, Michael W.$q(Michael Woodland),$d1968-