| Record ID | marc_loc_updates/v36.i07.records.utf8:8705388:1516 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v36.i07.records.utf8:8705388:1516?format=raw |
LEADER: 01516nam a22002658a 4500
001 2008006057
003 DLC
005 20080212101356.0
008 080211s2008 nyu b 001 0 eng
010 $a 2008006057
020 $a9780385523882 (hc : alk. paper)
040 $aDLC$cDLC
050 00 $aHF5415.12615$b.L56 2008
082 00 $a658.8/34$222
100 1 $aLindström, Martin,$d1970-
245 10 $aBuyology :$bthe new science of why we buy /$cby Martin Lindstrom.
260 $aNew York :$bCurrency Doubleday,$cc2008.
263 $a0809
300 $ap. cm.
504 $aIncludes bibliographical references and index.
505 0 $aA rush of blood to the head : the largest neuromarketing study ever conducted -- This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake -- I'll have what she's having : mirror neurons at work -- I can't see clearly now : subliminal messaging, alive and well -- Do you believe in magic? : ritual, superstition, and why we buy -- I say a little prayer : faith, religion, and brands -- Why did I choose you? : the power of somatic markers -- A sense of wonder : selling to our senses -- And the answer is? : neuromarketing and predicting the future -- Let's spend the night together : sex in adversting -- Winner takes all : neuromarketing and the presidential election -- Conclusion.
650 0 $aNeuromarketing.
650 0 $aConsumer behavior.
650 0 $aShopping$xPsychological aspects.
650 0 $aMarketing$xPsychological aspects.