| Record ID | marc_loc_updates/v36.i09.records.utf8:14374188:853 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v36.i09.records.utf8:14374188:853?format=raw |
LEADER: 00853nam a22002414a 4500
001 2007936366
003 DLC
005 20080227145101.0
008 070829s2008 nyua b 001 0 eng
010 $a 2007936366
020 $a9780387725789 (hbk. : alk. paper)
040 $aDLC$cDLC
050 00 $aHF5415.126$b.B577 2008
100 1 $aBlattberg, Robert C.,$d1942-
245 10 $aDatabase marketing :$banalyzing and managing customers /$cRobert C. Blattberg, Byung-Do Kim, Scott A. Neslin.
260 $aNew York :$bSpringer,$c2008.
300 $axxiv, 871 p. :$bill. ;$c25 cm.
490 0 $aInternational series in quantitative marketing ;$v18
504 $aIncludes bibliographical references (p. 801-845) and index.
650 0 $aDatabase marketing.
650 0 $aConsumer profiling.
700 1 $aKim, Pyŏng-do,$d1958-
700 1 $aNeslin, Scott A.,$d1952-