| Record ID | marc_loc_updates/v36.i09.records.utf8:5476538:1311 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v36.i09.records.utf8:5476538:1311?format=raw |
LEADER: 01311cam a22002534a 4500
001 2002156067
003 DLC
005 20080229142428.0
008 021217s2003 mdua 001 0 eng
010 $a 2002156067
020 $a0810847221 (pbk.)
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aMT67$b.Z34 2003
082 00 $a781.5/413$221
100 1 $aZager, Michael.
245 10 $aWriting music for television and radio commercials :$ba manual for composers and students /$cMichael Zager.
260 $aLanham, Md. :$bScarecrow Press,$c2003.
300 $axii, 137 p. :$bill. ;$c28 cm. +$e1 sound disc (digital ; 4 3/4 in.)
500 $aIncludes index.
505 0 $aAdvertising agency process and structure -- Composing for radio and television commercials vs. composing for films -- Musical skills (how to approach composition for commercials) -- Analyzing commercials (from a musical point of view) -- Underscoring (compositional techniques) -- Arranging and orchestration concepts (including sound effects and sound design) -- Jingle writing -- Composing for radio commercials -- Corporate videos and infomercials (long-form commercials) -- The business of commercials.
650 0 $aMusic in advertising$xInstruction and study.
650 0 $aTelevision advertising.
650 0 $aRadio advertising.