| Record ID | marc_loc_updates/v36.i09.records.utf8:7635756:1401 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v36.i09.records.utf8:7635756:1401?format=raw |
LEADER: 01401cam a22003374a 4500
001 2006017120
003 DLC
005 20080226092536.0
008 060523s2006 nyua b 001 0 eng
010 $a 2006017120
020 $a9780789034359 (hard cover : alk. paper)
020 $a0789034352 (hard cover : alk. paper)
020 $a9780789034366 (soft cover : alk. paper)
020 $a0789034360 (soft cover : alk. paper)
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHF5415.55$b.C874 2006
082 00 $a658.8/12$222
245 00 $aCustomer lifetime value :$breshaping the way we manage to maximize profits /$cDavid Bejou, Timothy L. Keiningham, Lerzan Aksoy, editors.
260 $aBinghamton, NY :$bBest Business Books,$cc2006.
300 $a144 p. :$bill. ;$c23 cm.
500 $a"Co-published simultaneously as Journal of relationship marketing, volume 5, numbers 2/3 2006."
504 $aIncludes bibliographical references and index.
650 0 $aRelationship marketing.
650 0 $aCustomer relations$xManagement.
700 1 $aBejou, David.
700 1 $aKeiningham, Timothy L.
700 1 $aAksoy, Lerzan.
730 0 $aJournal of relationship marketing (Binghamton, N.Y.)
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip0614/2006017120.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0810/2006017120-d.html