MARC Record from Library of Congress

LEADER: 01935cam a22002894a 4500
001 2006052810
003 DLC
005 20080227150810.0
008 061108s2007 nyuab b 001 0 eng
010 $a 2006052810
020 $a9780670038633
020 $a0670038636
035 $a(OCoLC)ocm76786905
035 $a(OCoLC)76786905
040 $aDLC$cDLC$dDLC
050 00 $aBF315.5$b.G54 2007
082 00 $a153.4/4$222
100 1 $aGigerenzer, Gerd.
245 10 $aGut feelings :$bthe intelligence of the unconscious /$cGerd Gigerenzer.
260 $aNew York :$bViking,$cc2007.
300 $a280 p. :$bill., map ;$c22 cm.
504 $aIncludes bibliographical references (p. [251]-269) and index.
520 $aGigerenzer is one of the researchers of behavioral intuition responsible for the science behind Malcolm Gladwell's bestseller Blink. Gladwell showed how snap decisions often yield better results than careful analysis. Now, Gigerenzer explains why intuition is such a powerful decision-making tool. Drawing on a decade of research, Gigerenzer demonstrates that gut feelings are actually the result of unconscious mental processes--processes that apply rules of thumb that we've derived from our environment and prior experiences. The value of these rules lies precisely in their difference from rational analysis--they take into account only the most useful bits of information rather than attempting to evaluate all possible factors. By examining various decisions we make, Gigerenzer shows how gut feelings not only lead to good practical decisions, but also underlie the moral choices that make our society function.--From publisher description.
650 0 $aIntuition.
650 0 $aCognitive psychology.
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0745/2006052810-d.html
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy0745/2006052810-b.html