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MARC Record from Library of Congress

Record ID marc_loc_updates/v36.i09.records.utf8:8140744:1757
Source Library of Congress
Download Link /show-records/marc_loc_updates/v36.i09.records.utf8:8140744:1757?format=raw

LEADER: 01757cam a2200289 a 4500
001 2006284302
003 DLC
005 20080303080151.0
008 061024s2007 njuad b 001 0 eng d
010 $a 2006284302
020 $a047003856X
035 $a(OCoLC)ocm71358391
040 $aAWC$cAWC$dBAKER$dYDXCP$dDLC
042 $alccopycat
050 00 $aHM538$b.D55 2007
082 00 $a300.72/3$222
100 1 $aDillman, Don A.,$d1941-
245 10 $aMail and internet surveys :$bthe tailored design method /$cDon A. Dillman.
250 $a2nd ed., 2007 update with new internet, visual, and mixed-mode guide.
260 $aHoboken, N.J. :$bWiley,$cc2007.
300 $axviii, 523 p. :$bill., chart ;$c25 cm.
504 $aIncludes bibliographical references (p. 435-446) and index.
505 0 $aI. Elements of the tailored design method -- 1. Introduction to tailored design -- 2. Writing questions -- 3. Constructing the questionnaire -- 4. Survey implementation -- 5. Reduction of coverage and sampling errors -- II. Tailoring to the survey situation -- 6. Mixed-mode surveys -- 7. Alternative questionnaire delivery: in person, to groups, and through publications -- 8. When timing is critical: diary, customer satisfaction, and election forecast surveys -- 9. Household and individual person surveys by government -- 10. Surveys of businesses and other organizations -- 11. Internet and interactive voice response surveys -- 12. Optical scanning and imaging, and the future of self-administered surveys.
650 0 $aSocial surveys.
650 0 $aQuestionnaires.
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/fy0703/2006284302.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0811/2006284302-d.html