| Record ID | marc_loc_updates/v36.i10.records.utf8:28327870:868 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v36.i10.records.utf8:28327870:868?format=raw |
LEADER: 00868cam a22002411a 4500
001 2007037090
003 DLC
005 20080304065649.0
008 070910r20072002enka b 001 0 eng
010 $a 2007037090
020 $a9780749451493
040 $aDLC$cDLC$dDLC
050 00 $aHF5415.13$b.M369157 2007
082 00 $a658.8/02$222
100 1 $aMcDonald, Malcolm.
240 10 $aHow come your marketing plans aren't working?
245 10 $aMalcolm McDonald on marketing planning :$bunderstanding marketing plans and strategy /$cMalcolm McDonald.
260 $aLondon :$aPhiladelphia :$bKogan Page,$c2008.
300 $ax, 197 p. :$bill. ;$c22 cm.
504 $aIncludes bibliographical references (p. 192) and index.
650 0 $aMarketing$xPlanning.
650 0 $aMarketing$xManagement.
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/fy0803/2007037090.html