MARC Record from Library of Congress

LEADER: 01887cam a22003134a 4500
001 2007048074
003 DLC
005 20080322141457.0
008 071126s2008 dcua b 001 0 eng
010 $a 2007048074
020 $a9780815732679 (pbk. : alk. paper)
035 $a(OCoLC)ocn182621485
035 $a(OCoLC)182621485
040 $aDLC$cDLC$dYDX$dBTCTA$dBAKER$dYDXCP$dDBI$dMKN$dDLC
043 $an-us---
050 00 $aJK2281$b.G74 2008
082 00 $a324.70973$222
100 1 $aGreen, Donald P.,$d1961-
245 10 $aGet out the vote :$bhow to increase voter turnout /$cDonald P. Green, Alan S. Gerber.
250 $a2nd ed.
260 $aWashington, D.C. :$bBrookings Institution Press,$cc2008.
300 $ax, 225 p. :$bill. ;$c23 cm.
520 $a"Expanded and updated edition incorporates data from more than 100 new studies, shedding light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. Two new chapters focus on the effectiveness of mass media campaigns and candidate forums and Election Day festivals"--Provided by publisher.
504 $aIncludes bibliographical references (p. 201-218) and index.
505 0 $aIntroduction: Why voter mobilization matters -- Evidence versus received wisdom -- Door-to-door canvassing : shoe leather politics -- Leaflets : walk, don't talk -- Direct mail : postal service as campaign staff -- Phone banks : politics meets telemarketing -- Electronic mail : faster, cheaper, but does it work? -- Festivals and events : putting the party back into politics -- Mass media : do TV, radio, and newspaper ads boost turnout? -- What works, what doesn't, and what's next.
650 0 $aPolitical campaigns$zUnited States.
650 0 $aCampaign management$zUnited States.
650 0 $aVoting$zUnited States.
700 1 $aGerber, Alan S.