| Record ID | marc_loc_updates/v36.i13.records.utf8:2681470:1751 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v36.i13.records.utf8:2681470:1751?format=raw |
LEADER: 01751cam a22002894a 4500
001 98072841
003 DLC
005 20080325081743.0
008 980714s1998 nyua 000 0 eng
010 $a 98072841
020 $a1890427055 (pbk.)
020 $a9781890427054 (pbk.)
035 $a(OCoLC)ocm47155687
040 $aDNF$cDNF$dOCLCQ$dDLC
050 00 $aT396$b.M65 1998
245 00 $aMore secrets of successful exhibiting /$ccompiled by Susan A. Friedmann ; edited by Valerie A.M. Demetros ; [from some of America's leading tradeshow professionals, Susan Friedmann ... et al.].
246 30 $aSecrets of successful exhibiting
260 $aLake Placid, NY :$bAviva Pub.,$cc1998.
300 $a200 p. :$bill. ;$c22 cm.
500 $aSubtitle on cover: "Strategies, tips & insights to make your exhibiting dollar work smarter & harder from some of America's leading tradeshow professionals."
505 0 $aSpeeding to market successfully / Christine A. Ellis -- How to justify tradeshows to management / Mark S.A. Smith -- Tradeshow planning essentials / Jim Obermeyer -- Measurement, enhance decision making and measure objects / Skip Cox -- Managing the show manager / Sam Lippman -- Impress the press / Barbara Axelson -- Total marketing for total success / Elaine Cohen -- Using magic to attract attendees / Charles Greene III -- 7 steps to exhibiting success / Susan Friedmann -- Controlling the leads nightmare / John Hasbrouck -- Working effectively with the international customer / Marcia A. Smith.
650 0 $aTrade shows.
650 0 $aSales promotion.
650 0 $aMarketing.
700 1 $aFriedmann, Susan A.
700 1 $aDemetros, Valerie A. M.
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/fy0803/98072841.html