| Record ID | marc_loc_updates/v36.i16.records.utf8:12674870:781 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v36.i16.records.utf8:12674870:781?format=raw |
LEADER: 00781nam a22002538a 4500
001 2008017536
003 DLC
005 20080418124420.0
008 080417s2008 enk b 001 0 eng
010 $a 2008017536
020 $a9780273717843
040 $aDLC$cDLC
050 00 $aHF1416$b.H65 2008
082 00 $a658.8/4$222
100 1 $aHollensen, Svend.
245 10 $aEssentials of global marketing /$cSvend Hollensen.
260 $aHarlow, England ;$aNew York :$bPearson Education,$c2008.
263 $a0806
300 $ap. cm.
500 $aShortened version of: Global marketing. 4th ed. 2007.
504 $aIncludes bibliographical references and index.
650 0 $aExport marketing.
650 0 $aExport marketing$vCase studies.
700 1 $aHollensen, Svend.$tGlobal marketing.