| Record ID | marc_loc_updates/v36.i22.records.utf8:8317893:742 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v36.i22.records.utf8:8317893:742?format=raw |
LEADER: 00742nam a22002538a 4500
001 2008022827
003 DLC
005 20080530162616.0
008 080522s2009 nju b 001 0 eng
010 $a 2008022827
020 $a9780470238271 (cloth)
040 $aDLC$cDLC
050 00 $aHF5415.15$b.M67 2009
082 00 $a658.8/27$222
100 1 $aMorgan, Adam.
245 10 $aEating the big fish :$bhow challenger brands can compete against brand leaders /$cAdam Morgan.
250 $a2nd ed.
260 $aHoboken, N.J. :$bWiley,$cc2009.
263 $a0810
300 $ap. cm.
504 $aIncludes bibliographical references and index.
650 0 $aProduct management.
650 0 $aBrand name products$xManagement.
650 0 $aNew products.