MARC Record from Library of Congress

LEADER: 01730nam a22002658a 4500
001 2008023175
003 DLC
005 20080602170313.0
008 080602s2008 cau f 000 0 eng
010 $a 2008023175
020 $a9781599182575 (alk. paper)
020 $a1599182572 (alk. paper)
040 $aDLC$cDLC
050 00 $aHD62.4$b.T85 2008
082 00 $a658/.049$222
100 1 $aTuller, Lawrence W.
245 10 $aDoing business beyond America's borders /$cby Lawrence W. Tuller.
260 $a[Irvine] :$bEntrepreneur Press,$c2008.
263 $a0810
300 $ap. cm.
505 0 $aBasics of global trade -- Global financial system -- Protectionism and free trade -- Public and private information and assistance resources -- Competitiveness and barriers to market-entry -- Market opportunities in Brazil and Latin America -- Market opportunities in Russia and Eastern Europe -- Market opportunities in India, China, and South and Southeast Asia -- Market opportunities in Israel and the Arab states -- American habits that drive foreigners up a wall -- Beware of cultural risks -- Overcoming language barriers -- Woman power in global trade -- Winning negotiations -- Market research : performing a country survey -- Assessing country risk -- Building relationships with strategic alliances -- Selling channels in foreign markets -- E-commerce and advertising -- Moving your goods to market -- Trade finance and ensuring you get paid -- Countertrade as a last resort -- Foreign sourcing (importing) made easy.
650 0 $aInternational business enterprises$xManagement.
650 0 $aSmall business$xManagement.
650 0 $aInternational trade$vHandbooks, manuals, etc.
650 0 $aGlobalization$xEconomic aspects.