MARC Record from Library of Congress

LEADER: 01316cam a2200277 a 4500
001 90125251
003 DLC
005 20080605180301.0
008 931103s1989 ag 000 0 spa d
010 $a 90125251
020 $a9509947008
035 $a(OCoLC)21913344
040 $aNN$cNN$dWU$dDLC
042 $alccopycat
043 $as-ag---
050 04 $aJL2092$b.F74 1989
100 1 $aFraga, Rosendo.
245 10 $aClaves de la campaña electoral 1989 /$cRosendo Fraga ; con la colaboración de Marisa Szmukler.
250 $a1. ed.
260 $aBuenos Aires :$bEditorial Centro de Estudios Unión para la Nueva Mayoria,$c1989.
300 $a155 p. ;$c20 cm.
440 0 $aColección Análisis politico ;$v1
520 1 $a"Argentine electoral compaigning seldom uses television debates, telephone banks, or mass mailings. But radio and television ads are heavily used, as are opinion surveys. Carlos Menem was very effective with his automobile caravan, the 'Menemovil,' which brought him into direct contact with the voters. Interesting look at Argentine campaign styles and techniques of 'image-building.'"--Handbook of Latin American Studies, v. 57.$uhttp://www.loc.gov/hlas/
650 0 $aElections$zArgentina.
651 0 $aArgentina$xPolitics and government$y1983-2002.
700 1 $aSzmukler, Marisa.