| Record ID | marc_loc_updates/v36.i24.records.utf8:5751268:996 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v36.i24.records.utf8:5751268:996?format=raw |
LEADER: 00996cam a22002774a 4500
001 2007033723
003 DLC
005 20080616095631.0
008 070816s2008 nyua b 001 0 eng
010 $a 2007033723
020 $a9780789029171 (hard : alk. paper)
020 $a9780789029188 (soft : alk. paper)
035 $a(OCoLC)ocn165478688
035 $a(OCoLC)165478688$z(OCoLC)156818472
040 $aDLC$cDLC$dYDX$dBAKER$dBTCTA$dYDXCP$dDLC
050 00 $aHF5415.127$b.D53 2008
082 00 $a658.8/02$222
100 1 $aDibb, Sally,$d1963-
245 10 $aMarket segmentation success :$bmaking it happen! /$cSally Dibb, Lyndon Simkin.
260 $aNew York :$bHaworth Press,$cc2008.
300 $axiii, 187 p. :$bill. ;$c21 cm.
504 $aIncludes bibliographical references (p. 179-182) and index.
650 0 $aMarket segmentation.
650 0 $aTarget marketing.
700 1 $aSimkin, Lyndon,$d1961-
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/fy0803/2007033723.html