| Record ID | marc_loc_updates/v36.i30.records.utf8:4371538:1274 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v36.i30.records.utf8:4371538:1274?format=raw |
LEADER: 01274cam a22003258a 4500
001 2005036377
003 DLC
005 20080723082229.0
008 051213s2006 enk 001 0 eng
010 $a 2005036377
020 $a0415380804 (hardback)
020 $a0415380790 (pbk.)
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHF5415.13$b.M664 2006
082 00 $a658.8$222
100 1 $aMoore, Karl.
245 10 $aMarketing :$bthe basics /$cKarl Moore and Niketh Pareek.
260 $aLondon ;$aNew York :$bRoutledge,$c2006.
263 $a0606
300 $ap. cm.
500 $aIncludes index.
505 0 $aWhat is marketing management? -- Marketing as a corporate function -- Product and placement -- Price -- Promotion -- People -- Segmentation, targeting, and positioning -- Market research : seeking deep insight into the customer's world and mind -- Global marketing.
650 0 $aMarketing$xManagement
650 0 $aMarketing research.
650 0 $aConsumer behavior$xResearch.
650 0 $aExport marketing$xManagement.
700 1 $aPareek, Niketh.
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip065/2005036377.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0654/2005036377-d.html