| Record ID | marc_loc_updates/v36.i31.records.utf8:12315158:1164 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v36.i31.records.utf8:12315158:1164?format=raw |
LEADER: 01164cam a2200325 a 4500
001 2007434871
003 DLC
005 20080730123322.0
008 070804s2007 ii a 001 0 eng
035 $a(IN-NdUBS)UBS07001937
010 $a 2007434871
020 $a8178271532
025 $aI-E-2007-434871; 80-90
037 $bLibrary of Congress -- New Delhi Overseas Office$cRs700.00
040 $aDLC$cDLC$dDLC
042 $alcode
043 $aa-ii---
050 00 $aHF5415.1255$b.I58 2007
245 03 $aAn introduction to branding and marketing communication management /$cedited by Kojo Yankah ... [et al.].
260 $aDelhi :$bManak Publications in collaboration with Icons Media,$c2007.
300 $axiv, 361 p. :$bill. ;$c23 cm.
520 $aContributed articles; with partial reference to India.
500 $aIncludes index.
650 0 $aBranding (Marketing)
650 0 $aCommunication in marketing.
650 0 $aBranding (Marketing)$zIndia.
650 0 $aCommunication in marketing$zIndia.
700 1 $aYankah, Kojo.
710 2 $aIcons Media (Firm)
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/fy0803/2007434871.html