MARC Record from Library of Congress

LEADER: 02043cam a2200325 a 4500
001 2007021488
003 DLC
005 20080807091406.0
008 070522s2008 caua 001 0 eng
010 $a 2007021488
020 $a9781599181516 (alk. paper)
020 $a1599181517 (alk. paper)
035 $a(OCoLC)ocn134992971
035 $a(OCoLC)134992971$z(OCoLC)154691487
040 $aDLC$cDLC$dBAKER$dBTCTA$dJED$dC#P$dYDXCP$dBWX$dDLC
050 00 $aHF5415.1265$b.M467 2008
082 00 $a658.8/72$222
100 1 $aMeyerson, Mitch.
245 10 $aMastering online marketing /$cMitch Meyerson ; with Mary Eule Scarborough.
260 $a[Irvine, CA] :$bEntrepreneur Press,$cc2008.
300 $axvii, 260 p. :$bill. ;$c23 cm.
500 $aIncludes index.
505 0 $aThe entrepreneurial shift: the key to creating an integrated business mindset -- Strategic marketing: the key to sustainable online success -- Products and services: the key to smart selling -- Design and navigation: making your web site dynamic and visitor-friendly -- Dynamic web copy: the key to getting people to respond -- Traffic conversion: the key to increased sales and list building -- Automation: the key to greater e-commerce profits -- Multimedia: increasing your impact using audio, video, and conferencing -- Traffic strategies: the key to getting more visitors to your site -- People power: the key to successful affiliate programs and partnerships -- Web 2.0: the key to using social media effectively -- Momentum: the key to systematizing your business and building your virtual team.
650 0 $aInternet marketing.
650 0 $aInternet advertising.
650 0 $aElectronic commerce$xMarketing.
700 1 $aScarborough, Mary Eule.
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip0718/2007021488.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0737/2007021488-d.html
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy0737/2007021488-b.html