| Record ID | marc_loc_updates/v36.i33.records.utf8:7864263:971 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v36.i33.records.utf8:7864263:971?format=raw |
LEADER: 00971cam a22002414a 4500
001 2007413549
003 DLC
005 20080818074346.0
008 070419s2003 gw a b 000 0 ger
010 $a 2007413549
040 $aDLC$cDLC
020 $a3631515499 (pbk.)
050 00 $aHD69.B7$bH54 2003
100 1 $aHieronimus, Fabian,$d1972-
245 10 $aPersönlichkeitsorientiertes Markenmanagement :$beine empirische Untersuchung zur Messung, Wahrnehmung und Wirkung der Markenpersönlichkeit /$cFabian Hieronimus.
260 $aFrankfurt am Main ;$aNew York :$bLang,$cc2003.
300 $axxi, 290 p. :$bill. ;$c21 cm.
490 0 $aSchriften zu Marketing und Management,$x0176-2729 ;$vBd. 47
500 $aOriginally presented as the author's thesis (doctoral)--Universität Münster (Westfalen), 2003.
504 $aIncludes bibliographical references (p. 249-290).
650 0 $aBrand name products.
650 0 $aBranding (Marketing)
650 0 $aStrategic planning.