| Record ID | marc_loc_updates/v36.i35.records.utf8:5322694:1736 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v36.i35.records.utf8:5322694:1736?format=raw |
LEADER: 01736cam a2200313 a 4500
001 2007005121
003 DLC
005 20080827144448.0
008 070207s2007 nyua b 000 0 eng
010 $a 2007005121
020 $a9780743299145
020 $a0743299140
040 $aDLC$cDLC$dDLC
050 00 $aHF5415.13$b.S593 2007
082 00 $a658.8$222
100 1 $aSlutsky, Jeff,$d1956-
245 10 $aStreet fighter marketing solutions :$bhow one-on-one marketing will help you overcome the sales challenges of modern-day business /$cJeff Slutsky.
250 $a1st Free Press hardcover ed.
260 $aNew York, NY :$bFree Press,$cc2007.
300 $a236 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references (p. [235]-236).
505 0 $aThe problems with the future of marketing -- Show me the ROMI (return on marketing investment) -- Maximizing your local mass media -- Neighborhood marketing strategies (taking it to the streets) -- Neighborhood marketing tactics (doin' it in the streets) -- Direct mail that won't get trashed -- Insider marketing -- Inter net profit -- Profiting from non-profits -- Uber outdoor advertising -- Email, voice mail, phone, and fax -- Publicity plain and simple -- Data mining, intelligence gathering, and covert operations -- Expanding your horizons with events.
650 0 $aMarketing$xManagement.
650 00 $aSales promotion.
650 00 $aAdvertising.
700 1 $aSlutsky, Marc.
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip0710/2007005121.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0730/2007005121-d.html
856 41 $3Sample text$uhttp://www.loc.gov/catdir/enhancements/fy0739/2007005121-s.html