| Record ID | marc_loc_updates/v36.i36.records.utf8:12705656:808 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v36.i36.records.utf8:12705656:808?format=raw |
LEADER: 00808cam a22002534a 4500
001 2008307546
003 DLC
005 20080905173232.0
008 080312s2008 ii b 001 0 eng
010 $a 2008307546
020 $a9780195693072
020 $a0195693078
025 $aI-E-2008-307546; 84-13; 92-92
037 $bLibrary of Congress -- New Delhi Overseas Office$cRs545.00
040 $aDLC$cDLC
042 $alcode
050 00 $aHD59.35$b.S33 2008
100 1 $aScaria, Arul George.
245 10 $aAmbush marketing :$bgame within a game /$cArul George Scaria.
260 $aNew Delhi :$bOxford University Press,$c2008.
300 $axvii, 217 p. ;$c24 cm.
504 $aIncludes bibliographical references (p. [203]-210) and index.
650 0 $aCorporate sponsorship.
650 0 $aMarketing$xManagment.